Choice – Sympli women love who they are and want clothes that suit their character.  It is at our core to continue designing clothes that empower women to be themselves; regardless of age, shape, or size.

Honesty – Authenticity is essential to positive self image. All women deserve to feel beautiful and to be confident in their own skin.  To achieve this we will continue to use real models and design clothes with real women in mind and at heart.

Relationships – Valued opinions and feedback lead to informed direction.  Our retail partnerships are fundamental to our business, and by making their customers happy, we make them happy.

Made in Canada! – We are proudly Canadian. Local manufacturing affords us the ability to make high quality clothing, with fast turnaround times, and in an ethical manner.

Working mothers from our community make up the majority of our workforce; working to their own schedules, they manage fluctuating workloads, whilst maintaining strong family Lives. They inspire us.